你的童年是回不来了传奇私服回来了

时间:17-06-12 15:21:12作者:传奇私服来源:http://www.kaifu100.com

When you were a pupil, you were taking advantage of your summer vacation and driving your legs in front of an electric fan. When you were playing on the legendary SF learning machine, you probably didn't even know what QQ was. Ten years later, as adults in your spare time to play the "grand legend", "legend" was released, also not material, a memory killed, let "legendary" Tencent back.当还是小学生的你趁着暑假,在电风扇面前盘着腿,在“传奇sf”学习机上玩《传奇私服》时,可能连QQ是什么都不知道。十几年后,身为成年人的你在工作之余挤出时间玩《盛大传奇》、《传奇发布网》的时候,同样也料不到,一记回忆杀,腾讯居然让《传奇私服》又回来了。

As early as November 2015, the famous Japanese game publisher Koin company (Konami) announced the "legendary" series Mobile Games proxy Chinese District sold to Tencent, mutual research and development. June 6, 2017, "legendary private" hand travel in the whole platform beta. A week later, this game still entrenched in the app store free list first, best-selling list fourth.
Have to say, Tencent this feeling card playing pretty. "Legend" is 30 years old this year, the shooting game of the old game released by KONAMI in 1987, by Nintendo's red and white machine to the world. On the popularity, with the "super hero Mario" together to occupy the memory of the whole summer. As for the game card, other games can only be regarded as embellishment.
In order to reflect the "legendary guest" hand travel attention, Tencent will R & D tasks to have developed the "grand legend" days beauty studio. In addition to keep people and music, play outside, Mobile Games version has innovation in the role, weapons, scenes, operation and game quality.
Even if you're not from thinking about the game as a game player, 00 after you may also be because the circle of friends scraper of several H5 Games "legendary" Mobile Games understanding. One little game called "reverse time machine", from the last review of the "legendary" forward two classic role to play in the Boss scene, and pretend to users and friends of friends of interactive dialogue. There is also a "Music Festival" game, which is really interactive with the user, by inviting users to participate in the role of making game music to attract the attention of the eye. All the themes of the project are called back memories or curiosity, let you go to the application store to download "legend" hand travel.
  早在2015年11月,日本著名的游戏发行商科乐美公司(Konami)就宣布将《传奇私服》系列手游的中国区代理权卖给腾讯,双方共同研发。2017年6月6日,《传奇私服》手游在全平台内测。一个星期过去,这款游戏依然盘踞在app store免费榜第一,畅销榜第4。

不得不说腾讯这把情怀牌打得漂亮。《传奇私服》今年已经30岁,这款动作射击类的老牌游戏由科乐美公司在1987发行,由任天堂的红白机带向世界。论人气,能跟《超级英雄马里奥》一起霸占记忆中整个夏天的,唯有《传奇私服》。至于游戏卡的其它游戏,只能算是点缀。

为了体现对《传奇私服》手游的重视,腾讯将研发任务交给曾经研发过《盛大传奇》的天美工作室。除了保留人设和音乐、玩法之外,手游版在角色、武器、场景、操作以及游戏画质上都有革新。

就算你不是从小惦记着这款游戏的玩家,作为00后的你也可能因为朋友圈刷屏的几款H5小游戏认识《传奇私服》手游。其中一个小游戏叫做“倒序时光机”,从最后一关往前回顾了《传奇私服》中两个经典角色打Boss的场景,并假装用户和朋友圈好友进行互动对话。还有一个命名为“传奇私服音乐盛典”游戏则是真的在与用户互动,通过邀请用户参与选角色制作游戏音乐的方式来吸引眼球。所有策划的主题,都是勾起回忆或者好奇心,让你到应用商店下载《传奇私服》手游。

无论对于科乐美还是腾讯而言,这都是一款寄予厚望的产品。

根据艾瑞咨询2017年5月发布的报告,2016年中国移动市场同比增长81.9%。随着游戏全民化和重度化的发展,2018年移动游戏市场份额或将达到70%。

市场规模不断扩大,意味着市场还有着无限可能。基于这一利好消息,游戏公司们热切寻找下一个《盛大传奇》和《传奇发布网》,而加了情怀分的《传奇私服》起点已经比其它手游高出不少。

科乐美也曾经是嚷嚷着坚决不做手游的日本游戏公司之一。2015年是个转折点,随着日本的移动设备不断增长,手机和平板正在取代红白机。并且日系主机游戏的玩家正在大量减少,从这个玩家群获得的收入已经无法达到公司预期的销量,意味着研发费用无法支撑做出上乘的主机游戏。

为了抓住移动游戏这个新的盈利机会,科乐美2015年一口气在app store上架了9款手游。然而,有四款上线不到一年就已经下架。其中一款叫做《时空之戒》的手游更是创下“最快倒闭手游记录”,上线三个月就死了。

经历2016年一整年的调整和转型之后,科乐美顺利成为一家依靠手机游戏获得大量收入的游戏公司。

今年5月,科乐美公司发布了2017财年3月期同期财报,财报显示,科乐美营业利润同比增长47.3%;净利润同比增长2.4倍。并且,科乐美在手游方面呈现持续上涨势头。这让其坚定了做手游大厂的决心。

而和腾讯的合作,就是为了扩大其手游项目在亚洲的影响力。目前看来,科乐美的目的达到了。Whether for KONAMI or Tencent, this is a product of great expectations.
In 2016, China Mobile's market grew 81.9%, according to iResearch's report in May 2017. With the popularity and heavy development of games, mobile games market share will reach 70% in 2018.
The scale of the market continues to expand, which means that the market is still infinite possibilities. Based on this good news, the game companies are eager to find the next "grand legend" and "legend published network", and added "feelings" of the "legend" starting point has been much higher than other hand travel.
KONAMI also used to be one of the Japanese game companies that shouted and decided not to do hand travel. The 2015 was a turning point, as mobile phones and tablets are replacing the red and white machine as Japan's mobile devices continue to grow. And the number of Japanese console gamers is decreasing, and the revenue from this player group has been unable to meet the company's expected sales, which means that R & D costs can not support the excellent host game.
In order to seize the mobile game this new profit opportunity, KONAMI 2015 breath in app store shelves of 9 hand travel. However, there are four models on the line, less than a year has been off the shelf. One of which is called "time and space ring" hand travel is a record of the fastest closed hand travel record, on-line three months died.
After a year of adjustment and transformation in 2016, KONAMI has successfully become a game company that relies on mobile games for a large amount of revenue.
May this year, KONAMI released fiscal year 2017 March earnings over the same period, earnings showed KONAMI operating profit grew 47.3%; net profit grew 2.4 times. And, KONAMI continues to rise in terms of hand travel. This makes it firm commitment to do hand travel company.
And Tencent cooperation, in order to expand its hand travel project in Asia influence. At present, KONAMI's purpose has been reached.

以情怀做饵,腾讯需要从《传奇私服》身上找回的不止是玩家的激情,还有付费意愿。这款游戏是APP内购买前文已经提到,手游版在角色、武器、场景、操作以及游戏画质上都有革新,但是更引人注目的是腾讯的花式收钱。

购买40余种枪炮武器需要付费,想要解锁更多场景也要花钱。手游版将由原来的剧情扩展到挑战、组队、竞技、日常、擂台,对应的级数从0到12级。操作上用智能手机的虚拟触屏按键替代了红白机实体按键,操作更加灵活,花钱也更加方便。和其他手游一样,《传奇私服:归来》增添了一系列付费项目,里面的东西都需要用钻来购买。

这些关于收费的小心机,目前没有遭到玩家的大面积吐槽,这也许是因为玩家才刚刚尝鲜,还沉浸在对红白机时代的美好回忆中,并没有考虑太多付费升级的问题。

目前玩家的吐槽重灾区集中在以下几个地方:

1、操作不适应,希望还原红白机的那种操作感。

2、整个游戏太过腾讯爱“借鉴”的style,类似《sf》、《传奇》和《传奇世界》,甚至不如这些游戏。

3、对审美进行质疑,认为天美设计很丑,破坏了玩家童年的回忆。

4、不满游戏中的女性角色的装扮,外形酷似女团,不符合动作射击游戏的热血形象。

这次《传奇私服》手游内测只有短短一星期。面对玩家们的吐槽和质疑,目前腾讯还没有公开回应。在刚开始由情怀和营销推广引发风潮之后,《传奇私服》是否有可能像《盛大传奇》那样成为长销游戏?

不只《传奇私服》在引发怀旧风潮,《纪念碑谷2》刷屏朋友圈,也是情怀游戏的一种,该游戏目前已经登上了app store付费排行榜榜首。

值得注意的是,无论是《传奇私服:归来》,还是最近上线的《还珠格格》、《剑侠情缘》等老IP改编的手游,都在以回忆杀为由头,并尝试通过将场景、角色、操作、营销变得更加社交化和娱乐化,对游戏进行年轻化革新,以此吸引更多年轻用户。

这些手游目前的成功都说明,在游戏里面加入更多的情感因素,的确是一种有效的手段。只是在情怀的热火烧完之后,这些手游要依靠什么吸引玩家继续氪金With feelings as bait, Tencent needs to retrieve from the "legendary guest" not only the passion of the players, but also the willingness to pay. The game is purchased within the APP, as mentioned earlier, hand travel version in the role, weapons, scenes, operations, and the quality of the game has been innovative, but more eye-catching is Tencent fancy money.
More than 40 guns and weapons are required to pay, and it costs money to unlock more scenes. Hand travel edition will expand from the original story to the challenge, team, competition, daily, ring, corresponding series from 0 to 12. Operation, using the smart phone's virtual touch screen button instead of the red and white machine buttons, more flexible operation, more convenient to spend money. Like other hand tours, "return:" adds a range of paid items, which need to be drilled to buy.
Be careful about these machine charges, there was a large area of Tucao this may be because the game player, game player just early adopters, still immersed in the beautiful memories of the NES era, did not consider too much pay to upgrade problems.
At present, the player's Tucao hardest hit in the following areas:
1, the operation is not adapted, I hope to restore the red and white machine that sense of operation.
2, the entire game is too Tencent love to learn from the style, like SF, legend and legend, and even less than these games.
3, the aesthetic questioned that the design of the United States and ugly ugly, destroyed the childhood memories of the players.
4, dissatisfaction with the game role of women in dress, resembling tanacu, does not comply with the shooting game blood image.
This "legend" hand travel test only a week. In the face of the players Tucao and questioned, Tencent has not yet publicly responded. In the beginning, the mood and marketing promotion triggered a wave, "legendary guest" whether it may be like "grand legend" as a long - selling game?
Not only in the "legendary" triggered a wave of nostalgia, "Monument Valley 2" scraper circle of friends, but also a kind of feeling of the game, the game has boarded the app store pay list.
It is worth noting that both the "legendary": the return, or recently launched "Huanzhugege", "JX" old IP version of Mobile Games, in memory of killing the head, and try the scene, role, operation, marketing becomes more social and entertainment, are young the innovation of the game, in order to attract more young users.
The current success of these hand travel shows that adding more emotional factors into the game is indeed an effective means. Just in the mood after the heat burned, these hand travel to rely on, to attract players continue krypton gold

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